Public relations is truly an umbrella term that describes all those activities that impact a company's relationships with the audiences that are important to it: customers, clients, employees, shareholders, community neighbors, business partners, government regulators, the media and others. At VOLLMER, we approach public relations from a strategic perspective, identifying and prioritizing the audiences, the company's messages and its bottom-line marketing goals, as the first steps in crafting a plan of action that will deliver results. We excel at the strategic level. Equally important, we execute our tactics with creativity and skill, delivering on the promise of our strategies and plans. Our public relations services include: VOLLMER Measurement ModelTM Brand Strategy WorkshopTM Communications Audits Research Strategic Positioning Print, Broadcast and Online Media Relations Industry Analyst Relations Special Events Promotions and Cooperative Agreements Speaking Engagements Executive Visability Writing Services Copywriting Speechwriting