"Previously, we had no crisis communication plan at all. Through the assistance and direction of Shelton & Caudle, we determined our precise needs and created a simple crisis communication process that works every time." MARYJANE MUDD Director of Communications, Air Liquide America Corporation

Perception is everything. Whether your vulnerabilities are real or perceived, an adversarial audience can attempt to turn those vulnerabilities into a crisis at any time.       Shelton & Caudle provides expertise and support for public affairs planning and crisis response.       A strategic crisis communication plan can help prevent crises before they occur. The incorporation of ongoing communications elements such as community relations, media relations, government relations and employee communications can help build your organization’s "goodwill bank," putting you in a better position to deliver accurate information and defuse potentially damaging situations.       In the event a crisis does occur, a plan that includes quick-response procedures, predesignated and trained spokespersons and internal consensus on key messages will help ensure that your organization's reputation does not suffer as a result. In fact, prompt, accurate and compassionate crisis response has the power to enhance corporate reputations in the long run.