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Working with VOLLMER Trade Show Services was
by far the most comprehensive approach we have ever taken
to exhibiting -- and it paid off! VOLLMER helped us identify our goals, ensure that
those goals were appropriate and help us get organized to get full value from the
American Journal of Health Promotions Conference. Not only did we gather more qualified
leads and exceed our show objectives, we also saw our profitability margin and our return
on investment skyrocket. And after just one show!
GEORGE WALKER
VP of New Business Development, Interfit Health
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An additional service that offers consistent, comprehensive counseling and execution regarding all
aspects of trade show events. This unique service benefits our clients by having internal expertise
in trade show marketing as well as being a part of a national public relations firm.
We recognize the need for a hands-on, process-oriented plan of action that helps any company,
in any industry identify, achieve and even exceed their goals at a trade show. Specifically,
we focus on strategic planning for your company's trade show efforts. Not only do we help
you identify your objectives and goals, but also we give you the tools to reach them.
- Measuring Return on Investment (ROI) and Return on Objective (ROO)
- Leads Management
- Staff Training
We call these three tools the "Points Of Profit".
There is no better way to reach so many members of your potential target audience in such a short
amount of time than at the right trade show. We can help you make the most of that opportunity.
Our services include, but are not limited to:
PRE-SHOW SERVICES
- Objective/Goal Setting/ROO/ROI
- Show Registration/Logistics
- Sponsorship/Speaking Opportunities
- Theme Development
- Leads System
- Marketing Campaign Development (Pre-show through post-show)
- Training Courses/ Staff Assignments
- Shipping and Storage
SHOW SERVICES
- Oversee Set-up - On-site Assistance
- Booth Staffing/Talent
- Walk Show - Review Competition/Show
- Event/Logistics Coordination
POST-SHOW SERVICES
- Detailed Evaluation:
- Rate overall show/company/booth staff effectiveness
- Review of show objectives
- Measuring ROI and ROO
- Register For Next Year
- Future Show Suggestions
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