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Travelocity

TRAVELOCITY INTRODUCES TRAVELOCITY SCHOOL REWARDS
FAMILIES CAN NOW RAISE MONEY FOR SCHOOLS BY BOOKING TRIPS WITH TRAVELOCITY

SOUTHLAKE, Texas – October 14, 2008 – Travelocity, long committed to bettering the world one trip at a time, has launched a new initiative with schoolPAX, a leader in school fundraising programs, in that same spirit -Travelocity School Rewards (www.travelocityschoolrewards.com).

Each time a family books a trip through Travelocity School Rewards, the school of their choice is eligible through schoolPAX to earn cash back towards programs where money is needed most, whether it’s for new computers, updated curricula or playground equipment.

“This is a great fit for Travelocity and holds to our belief that travel can transform not only your perspective, but the vitality of communities, places, and people,” said Jeffrey Glueck, chief marketing officer, Travelocity. “We look forward to working with the schoolPAX team to make this venture highly successful.”

“We are proud to have Travelocity and the Roaming Gnome involved with schoolPAX,” said Alex DeMeo, CEO, Loyalty Exchange Partners, LLC. “Travelocity School Rewards combines the hard work and dedication of both business owners and educators to help build a better future for their children and communities.”

About Travelocity Global
Travelocity® is committed to being the traveler's champion -- before, during and after the trip – and provides the most comprehensive and proactive guarantee in the industry (www.travelocity.com/guarantee). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world with annual gross bookings of more than U.S. $10 billion. Travelocity also owns and operates: Travelocity Business® for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.

 

About Loyalty eXchange Partners, LLC (LXP)
LXP’s market-proven “Trusted Source Marketing” (TSM) channels, powered by its unique Loyalty eXchange Platform, are re-defining mass marketing. LXP systems engender strong brand loyalty and revenue growth for marketers — driven by consumer feelings for the communities, causes and organizations they care about and the influence of the “Trusted Sources” who are their stewards. LXP’s impression delivery, customer acquisition-retention and ROI results set new mass marketing benchmarks that are measurable and extensible. In-depth Trusted Source market intelligence lets businesses plan, customize and optimize multi-channel distribution of their marketing messages and offers, while Trusted Sources gain sizable, repeatable revenues that complement existing programs. For more information visit the Loyalty eXchange Partners Web site, www.LoyaltyXP.com.

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For information contact:
Meredith McKee (mmckee@vollmerpr.com)
Vollmer
(713) 970-2100

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